Overview The SHOT Show is the trade show of NSSF, the firearm industry's trade association, and it runs every winter in Las Vegas. SHOT stands for Shooting, Hunting and Outdoor Trade. It fills The Venetian Expo and Caesars Forum with more than 830,000 net square feet of firearms, ammunition, optics, archery, hunting, outdoor and law enforcement gear. It is trade-only: every badge belongs to someone who makes, sells, buys or covers products in this industry. On site Roughly 2,700 exhibitors line more than 13 miles of aisles across the two buildings, which connect by the SHOT Bridge. The New Product Center gathers hundreds of launches in one room, and buyers scan what they like with the show app, which sends the lead straight to the exhibitor. The rest of SHOT Week fills in around the floor: SHOT University classes for retailers and range owners, the Law Enforcement Education Program, the Supplier Showcase, mobile shooting ranges on the Caesars Forum Plaza, and the NSSF/HAVA Golf Classic at Revere Golf Club, which raises money for disabled combat veterans. Audience About 53,000 industry professionals attend, from all 50 states and 126 countries. They are retail and range buyers, distributors, manufacturers, law enforcement and military purchasers, plus more than 2,500 outdoor media. Tracking at a recent show counted 14,738 people through the main lobby and 8,577 visits to the New Product Center. Talent and Influencers SHOT Show TV puts an on-air host on the floor all week to film booth visits and exhibitor interviews. Those videos run across the show's channels: 227,000 followers on Facebook, 202,000 on Instagram, 101,000 on X, 40,000 on LinkedIn and a YouTube channel with 1.94 million views. Governors and state attorneys general come for the show's policy forums, and Olympic champion Kim Rhode received NSSF's lifetime achievement award on site. Track record Las Vegas has hosted the SHOT Show more times than any other city, and it is the largest event held at The Venetian Expo. NSSF puts its value to the city at about $88 million in non-gaming spending. Online, SHOTShow.org draws 1.79 million page views and 729,000 unique visitors a show cycle, the planner serves 7 million ad impressions and the mobile app another 1.6 million. Brand presence Show sponsors include Daniel Defense, USCCA, Black Rifle Coffee Company, Patriot Mobile, SAR USA, Silencer Central, SilencerCo, Silencer Shop, Streamlight, Tisas USA and VetClaims.ai. Georgia USA, Aguila and Glock back the golf classic. On offer: SHOT Show TV video packages, digital and print ads, New Product Center displays, signage and screens in both buildings, mobile range time, education sponsorships and golf tiers.