Overview NYLON House Miami is NYLON's after-hours party during Miami Art Week, and in December 2025 it took the beach at the Cadillac Hotel and Beach Club with Ellie Goulding headlining and e.l.f. Cosmetics presenting. NYLON, published by BDG, throws the same kind of party at Coachella and around New York Fashion Week, and the Miami house runs on a DJ bill, installations and a guest list of celebrities, musicians and creators. On site The 2025 party put music, art-inspired installations and a cocktail program on the sand against the Miami skyline, with Adriatique, Blu DeTiger and Beau Cruz playing alongside Goulding. The 2024 edition was pitched as a rebellious return, with music, art and technology in one after-hours night, and the 2023 house carried NYLON's "YOUniverse" theme across art, music and brand activations. NYLON covers the night afterward in a recap article, Reels and Instagram stories on its own channels. Audience The room is built from NYLON's guest list: in 2025 Alix Earle, Ice Spice, Diplo, Tyga and Lori Harvey came through, and in 2024 Camila Cabello, Janelle Monae, John Summit, Mischa Barton, Chanel Iman and the cast of Love Island USA. NYLON says the average NYLON House guest has more than 150,000 social media followers, so the party is posted from inside as it happens. Talent and Influencers Desiree, Rampa, Luciano Scalioni and Talon played the 2023 house, where James Blake, Kevin O'Leary, Johnny Manziel and Mike Evans were in the crowd. HUGEL, Ludacris, Quenville, Malachii and Sistek headlined 2024. Ellie Goulding topped the 2025 bill. Brand presence e.l.f. Cosmetics presented the 2025 party. NYLON sells its houses from a title sponsor, whose name leads the invitation and the press outreach, through premium, signature, supporting and sampling partners. The upper tiers carry category exclusivity, a VIP table for ten and their own activation footprint, and every level gets sampling or a giveaway, brand tickets, inclusion in NYLON's recap article and Reels and a dedicated Instagram story.