NYLON House is the official unofficial after-party of Coachella Weekend One, produced by NYLON (BDG Media). The event is in Coachella Valley, minutes from the festival grounds, hosting a guest list of 3,500 influencers, celebrities, tastemakers, and founders for a night of performances and brand activations. The average guest carries over 150,000 social followers. Past performers include Paris Hilton, Ludacris, Alesso, and Ellie Goulding, while recent attendees have included Billie Eilish, Kim Kardashian, Travis Scott, and Sabrina Carpenter, with press coverage running through Fortune, Rolling Stone, Reuters, and TMZ. The 2025 Coachella edition alone delivered 3.3B+ event impressions and 417M+ social impressions across 4,000 guests. NYLON's flywheel model amplifies every activation across premium event experience, influencer content, and editorial coverage, making this the gold standard for celebrity-driven experiential sponsorship.