The Oakland Marathon is Northern California's premier destination running festival, held annually in Oakland with a full marathon, half marathon, 10K, 5K, kids run, community expo and finish festival. Produced by Run Local, the race draws 12,000 registered runners and more than 20,000 total attendees, with participants traveling from 39 states and 19 countries. 81% of the field comes from 11 Bay Area counties, split roughly 51/49 male-female, a young, active, health-conscious audience invested in fitness and wellness. Run Local's platform gives sponsors touchpoints beyond race day: event activations, expo experiences, digital and social campaigns, and product sampling, backed by an estimated 2M+ social impressions and an 18,600-plus social following. It's a direct line to a loyal, health-conscious running community.