Overview The Official Strongman Games is a three-day world final where more than 400 strongman and strongwoman athletes from over 50 countries compete for World's Strongest titles, awarded across weight and age classes for men and women equally. Heavyweight men can also earn an invitation to Giants Live, the route toward World's Strongest Man. The program carries a Teen/Junior World Championship and an Adaptive World Championship beside the open classes. Train Strongman organizes it, and Cerberus Strength put its name on the 2026 edition. On site The week runs to a fixed clock. Sponsor booths go up on Wednesday, athletes weigh in, check in and sit the rules meeting on Thursday, and competition fills Friday and Saturday from 8:30 in the morning to 7 at night. Sunday is finals day, followed by awards, an athlete meet and greet on the floor, and an after party and dinner at the host hotel. The competition is broadcast live with multiple cameras and a commentary team on officialstrongman.com. Athletes and coaches work out of a warm-up area and a recovery zone between events, and discounted or free booths are held for local businesses, recovery and warm-up providers, and nonprofits in strength and fitness. Audience The competitors are an industry audience in their own right: by the organizer's count, 72% coach, online or in person, 44% own or manage a gym, and 87% run an active, promotional social media presence. The 2024 livestream averaged two hours watched per viewer across the three days, for 2.2 million minutes watched live. Track record After each edition the broadcast team cuts the footage into more than a dozen videos per athlete class; 2023 OSG content passed 4 million YouTube views, and one long-form video reached 4.5 million. For the Wrecking Ball Hold, the organizers ran an event activation with Animal, and a single clip drew 69 million views as a YouTube Short and 30.8 million as an Instagram Reel. Brand presence A partner can put its name on one of the competition events, with branded equipment and a logo on the event banner, and buy targeted livestream commercials with QR codes and scripted reads from the commentary team. The top tier is an official industry partnership that can run up to four years with category exclusivity, a logo on the main entrance, the primary backdrop, the crowd barricades and every athlete and crew badge, plus dedicated emails to the athletes. Booth partners take 10-by-10 or 10-by-20 spaces and can put product in the athlete prize bags and welcome packs. Everything is sold custom.