Overview Okeechobee Music and Arts Festival is a four-day camping festival on Sunshine Grove, 830-plus acres of grassland, pine and palmetto groves and lakes in South Central Florida, where one stage sits on a white-sand beach beside a lake people swim in. The bill is multi-genre, from jam bands and indie rock to house, bass and hip-hop, spread over five stage areas, and PoWoW! sets put artists from different acts on stage together for one-off collaborations. The site is within two and a half hours of Miami, Fort Lauderdale, Orlando, Tampa and West Palm Beach. Soundslinger bought the land in 2015 and staged the first festival there in March 2016. On site The Grove is the main stage: hammocks by day, headliners after dark. HERE is an open grass dancefloor with a 360-degree view of the sunset, Aquachobee is the beach stage, and Jungle 51 is a shaded wood for yoga and wellness in the daytime and house and techno from sunset until sunrise. Chobeewobee Village is the hub, with food and drink, art, local vendors and immersive programming. Campers live on site at Camp Okee, in car, tent, lakeside and RV camping or glamping, entering through numbered Portals off U.S. 441 and State Road 70. In 2026 the beach hosted an Aquachobee Dub Reggae Takeover with Mykal Rose, Sister Nancy and Scientist, opened by a drum circle, and Renegade curated the late-night Incendia sets every night. Audience Per the festival's 2026 deck, 55% of attendees come from Florida and about 40% come from Georgia, the Carolinas, Tennessee, Virginia, Colorado, Texas, Michigan, New York and Ohio, and more than 30% are repeat buyers. Participation Row, the nonprofit zone, logged 27,077 social actions, and 4,685 attendees registered to vote there through HeadCount. Talent and Influencers Kendrick Lamar, Billie Eilish, Mumford and Sons, Skrillex, ODESZA, Snoop Dogg, Usher and The Roots, Robert Plant, Tame Impala and Megan Thee Stallion are among past headliners. The 2026 return had more than 130 performances, led by Cage The Elephant, Fisher, GRiZ, Knock 2, T-Pain, LCD Soundsystem and The Lumineers, with Big Boi, Japanese Breakfast, Tycho, Young the Giant and The Disco Biscuits further down, and LP Giobbi leading PoWoW!. Track record The first six festivals, from 2016 through 2023, drew 225,000-plus attendees and more than 750 performing artists. After two years off, the 2026 edition marked ten years since the first. The festival counts 17,750 pounds of food rescued for local food banks, 16,600 pounds of reusable goods passed to homeless veterans and $500,000 in donations to its nonprofit partners. Brand presence The partner platform sells one to five anchor footprints in each major zone for full builds, elevated VIP viewing platforms at the Grove and HERE, and art, lighting and installations in the Village, Jungle 51 and on the beach. Brands can run yoga flows, sound baths or gym takeovers in Jungle 51, host a branded brunch, beach bar or speakeasy, or work through the artist lounges, custom merch and branded lockers. Marketing runs on a fixed calendar, from the artist poster in August to the lineup, app, map and set times, the recap in April and a blind presale for the following edition.