Beer & Brats 5K is a high-energy community running event in Jacksonville, Florida, combining fitness with Oktoberfest-inspired celebration. Hosted by 1st Place Sports Running and tied to San Marco Square and Jacksonville's Oktoberfest weekend, the race draws 1,200 participants plus strong spectator turnout. The audience is young professional and health-conscious, showing up for both the run and the festive beer garden atmosphere that follows. Extensive pre-event promotion keeps the local running community engaged well ahead of race day. Sponsors get direct access to an engaged, health-conscious audience through race-day branding, digital exposure, and on-site activations at the start and finish festival area, a compact but high-energy local platform.