Fairplex Presents Oktoberfest - L.A. is LA's most spirited Bavarian celebration, running across three weekends every October at the iconic Fairplex in Pomona and drawing more than 30,000 attendees. The crowd is fun-loving, social 21-plus adults, young professionals, foodies and music fans who turn out for a memorable night out around an authentic German beer hall, live oom-pah-pah band, outdoor cover bands and a DJ-fueled dance hall. High foot traffic, an immersive atmosphere and a loyal fanbase make this a strong platform for consumer engagement, with customized activations, on-site presence and integrated marketing placements available for partner brands.