Old Salt Festival is a three-day health, wellness and land stewardship gathering held each summer solstice at the Mannix Family Ranch in Helmville, Montana. Attendance has grown steadily from to a projected 4,000, with the festival recognized by Outside Magazine as the #2 Climate-Forward Festival in the country. The crowd is a highly intentional, millennial-heavy, wellness-minded audience pulling from Montana, Utah and California, drawn to whole-person wellness programming that blends nutrition, movement, mental health and purpose-driven living. Sponsors align with regenerative living, food systems and mental resilience through hands-on demonstrations, shared meals and intimate discussions rather than a traditional festival footprint, reaching brands aligned with health, sustainability and outdoor living.