Old Town Oktoberfest is a 3-day Bavarian-inspired street festival returning for its 2nd annual edition in Chicago's historic Old Town neighborhood. Set on Wells Street at Schiller, one of the city's most beloved streets, the festival brings the sights, sounds, and flavors of a traditional Oktoberfest to the heart of Chicago. Guests enjoy authentic German fare including bratwurst, pretzels, and steins of frothy beer, a live music stage featuring a mix of Midwest favorites and German-inspired bands, curated arts and crafts vendors, a VIP area offering an exclusive retreat with premium perks, and a giant LED screen on Sunday to watch the big game. The festival runs Friday 5pm–10pm, Saturday 11:30am–10pm, and Sunday 11:30am–8pm. Old Town is home to legendary comedy institution The Second City and is known for its historic architecture, trendy boutiques, storied local restaurants, and status as one of Chicago's most luxurious residential districts. The event is promoted through established social media channels, targeted local and regional advertising, and dedicated e-blasts to an opt-in database of 60,000+.