The Orange Bowl 50/50 Raffle is a multi-event fundraising activation spanning the Capital One Orange Bowl, Fan Fest, Pep Rally, VIP Pre-Game Party, and the AutoNation Orange Bowl Basketball Classic, engaging tens of thousands of attendees across the series. The raffle fuels Orange Bowl Cares, a youth development and education initiative across South Florida, with the winning ticket drawn live during the College Football Playoff game. The audience skews 65% male, reached through ESPN broadcast exposure and a supplier following of 219,621. For brands, it's a fully integrated sponsorship platform with year-round exposure, combining in-stadium presence, digital reach, and community-driven storytelling around a high-stakes, in-game moment.