Overview The Oscars Red Carpet Gala & Pre-Party is LA Today's signature awards-season night, held in Hollywood on the Saturday before the Academy Awards. LA Today, the Los Angeles events and culture publication, runs it as a proper red carpet event: Getty Images photographers on the carpet, live music, a gold VIP lounge and a dance floor until late. Guests are 21 and over and dress semi-formal to formal. On site The night opens with VIP red carpet arrivals, photos and interviews, then moves inside for DJs, live performances and strolling magic. Gold VIP guests get a lounge with complimentary gourmet desserts, caviar and lobster, and leave with gold gift bags filled by partner brands. Sponsors can take the step-and-repeat, a tasting bar, a 360 video booth or the VIP lounge itself. Audience Film and TV cast and crew, entertainment executives, press, creators and LA professionals. LA Today's audience is 57% female, mostly 25 to 49, 70% college educated and 80% based in Los Angeles County. Talent and Influencers Singers from network talent shows perform. American Idol's David Hernandez played the most recent party, and America's Got Talent's Micayla De Ette sang an Oscar-nominated song the year before. Magician Ian Scheller of the Magic Castle works the room, and reality stars, pageant winners and creators with large followings walk the carpet. Track record The pre-party started on the Elevate Lounge rooftop downtown with more than 500 guests, moved to Grandmaster Recorders, where it hit capacity, and then to Warwick on Sunset. Getty Images published more than 100 photos from the latest edition, and LA Today's events have been covered by The Hollywood Reporter and Deadline. Brand presence Casa Del Sol Tequila has sponsored the pre-party with a tequila tasting, a signature cocktail menu and a VIP table with influencers. Maple Block, Dr. Juventas Med Spa, Good Light, Kerstin Florian and Magic Mind have supplied desserts, treatments and gift bag products. A title partner puts its name on the event. Every tier includes logo placement on signage, invitations and photo backdrops, an on-stage acknowledgment, a brand activation on site, a VIP table and mentions in LA Today's press releases, reels, posts and post-event editorial.