Held annually in Golden Gate Park, Outside Lands is San Francisco’s signature music and cultural event. Spanning three days and hosting over 220,000 attendees, the festival features a genre-blending lineup of global music talent, alongside immersive food, art, comedy, and cannabis experiences. With its unique blend of creativity, sustainability, and tech-forward audience, Outside Lands is a magnet for culturally attuned, high-earning millennials and Gen Zers. The event sells out annually and draws massive national press, influencer coverage, and high shareability across social media. Sponsorship at Outside Lands offers brands premium integration into one of the most culturally relevant festivals in the U.S., with options ranging from immersive brand activations to curated lounges, stage sponsorships, and sustainable on-site sampling.