The Palm Beach International Boat Show is one of the world's premier luxury marine events, running since 1982 and generating over $1.05 billion in statewide economic output and $725 million in direct sales in its most recent economic impact report. The show features more than $1.2 billion worth of yachts and accessories, from 8-foot inflatables to superyachts exceeding 300 feet. The audience is affluent and male-leaning at 67/33, made up of yacht owners, marine enthusiasts, and lifestyle consumers arriving from Florida, New York, Boston, Texas, and Georgia, backed by an estimated 4M social impressions and draws 55,000 attendees. Between the Superyacht Village, the Windward VIP Club, luxury retail, and premium activations, PBIBS is unmatched territory for brands targeting high-net-worth consumers at the intersection of marine, luxury, and lifestyle.