Overview The Palm Beach International Boat Show takes over Flagler Drive in downtown West Palm Beach for five days every March, across the water from Palm Beach Island, and in 2026 its Superyacht Show at Palm Harbor Marina docked more than 100 yachts over 80 feet. Around them sit more than 1,000 boats from over 600 exhibiting brands: sportfishing boats, cruisers, center consoles, inflatables and marine electronics. The show bills itself as America's Favorite Boat Show. It is owned by the Marine Industries Association of Palm Beach County, a nonprofit formed in 1986, and produced by Informa Markets; it dates to 1982, and 2026 was its 44th edition. On site The show runs along the waterfront on Flagler Drive, with golf carts and shuttle buses running from an hour before opening until an hour after close. At Palm Harbor Marina the superyacht docks carried more than 30 yachts of 150 feet or longer in 2026, led by the 256-foot Lürssen Rocinante and the 254-foot Feadship Boardwalk, with the 247-foot Kensho making her global debut; seminars there covered ownership, the brokerage market and expedition yachting. The Windward VIP Club fills the Lakeside Pavilion with an open bar, food and private restrooms, and in 2026 it ran tastings with Hell's Kitchen winner Ryan O'Sullivan and Chopped champion Dave White. Boarding any vessel is at the dealer's or broker's discretion. In 2025 the show also ran live music, the AquaZone and kids' fishing clinics. Audience In the show's own attendee survey, 36% came looking to buy a boat and 29% came specifically to see yachts and high-end boats. The organizers pitch it as the place where high-net-worth buyers do their yacht shopping, and the superyacht docks sit steps from the stretch of Palm Beach known as Billionaires Row. VIP guests get in an hour before the public through the Banyan entrance. Track record An analysis of the 2022 show put its statewide economic impact at more than $1.05 billion, with over $725 million in sales tied to the event. The show's pre-show campaign has run nine weeks of billboards along South Florida highways and four weeks of ads in three Florida airports, alongside radio, television and more than 150 press articles. The owning association says it has given more than $3 million to local nonprofits and scholarship students since it was formed. Brand presence The top position is a presenting title sponsorship on a three-year term, with the partner's logo locked to the show's own and a place in the ribbon cutting. A partner can name the Windward VIP Club, build its own cocktail barge with a co-branded name that goes on the show map, or run a branded bar inside the show. The shuttle fleet carries a partner's wrap and a video loop on the bus screens, and the golf carts carry branding on the side panels and windshields; ICON Electric Vehicles supplied the carts in 2026. Private events can be booked in the VIP lounge, on Superyacht Row or on the island barge.