The Palm Beaches Race Series (PBRS) is a year-long running series anchored by the Palm Beaches Marathon in December and featuring 18–22 races annually, ranging from 5Ks to distance races. Produced by K2 Road Sports, the series attracts runners of all ages and abilities while delivering consistent, repeat brand exposure from January through December. PBRS is designed around runner motivation—goal-setting, competition, and rewards (“extra bling”)—which drives strong social sharing, repeat participation, and brand recall. Sponsors benefit from a full-year engagement cycle, not a single race day, reaching participants both on-site and digitally across multiple touchpoints.