Overview The Palm Beaches Race Series ties local 5Ks and longer races across Palm Beach County into one season-long points table, where a runner scores for a top-10 age-group finish in any race, however small the field, and the season builds to the Palm Beaches Marathon in December. Runners sign up for the series free and enter each race on its own. Some of the races are themed, others are charity fundraisers, and they run from Jupiter and Tequesta in the north to Boca Raton in the south. K2 Road Sports, the county race producer that also owns the marathon, runs the series. On site Standings run on overall points, average points and age groups from under-20 to 70-plus, split for women and men, and a runner needs four or more races to qualify for season awards. Race-day awards go three deep in five-year age groups. Series finishers get a series medal and shirt on top of each race's own, and runners in any race are eligible for door prizes and discounts through the year. The 2026 calendar included the North Palm Beach Links Ghost Run on Halloween, Hustle to End Hunger in Lake Worth, the Zoe Loren 5K in Jupiter, Run 4 the Pies in Tequesta on Thanksgiving morning and the River Run in Boca Raton, with the marathon weekend and a Wrap Up Race closing the year. Audience The series is built around the local runner who races often: its own pitch is that runners love setting goals and love extra bling, and the medals and standings are made to be shared. Registration across K2's races runs about three-quarters Florida residents, so the same people turn up race after race across the county. Brand presence A title partner puts its name on the series itself, on the finish-line tapes and on the series finisher medals and shirts, and gets the speaking slot at the start and at the awards. Partners go on the back of every event shirt except the marathon's, and expo space is guaranteed at Run 4 the Pies, Shamrock and Classics by the Sea, with space at other races subject to their race directors. Branded podiums, selfie frames and a media backdrop sit at the finish, and the series has built custom pieces for partners, such as branded pies at Run 4 the Pies.