Palma Day Club is the Hamptons' fastest-growing summer party. Based at the iconic Montauk Beach House, Palma runs every Saturday from Memorial Day through Labor Day plus select Fridays, Sundays, and holiday weekends, bringing world-renowned DJs to the region's most vibrant summer stage. In its debut 2025 season, Palma drew 25,000+ attendees and cemented itself as the Hamptons' top day-to-night beach club experience. SG Lewis. Snakehips. Sam Feldt. Sidepiece. Nimino. Every weekend is a sold-out lineup of chart-topping names pulling NYC's weekend crowd and the Hamptons summer community into one premium footprint of daybeds, tables, pool access, and top-tier service. The audience is culturally affluent, fashion-forward, and daylife-oriented. 23 to 35 years old. Social-first. Trend-driven. A premium cross-section of NYC and national tastemakers who spend where it matters and post where it shows. Organic amplification through celebrity, influencer, and lifestyle media drives 75,000+ weekly impressions across the Palma and Montauk Beach House channels, backed by the 102K-strong house music community built by parent company Project 91 Events.