Palma Day Club Charleston is the city's premier summer music and events series, hosted at 1705 Meeting St. (formerly Wonderer). Every Saturday from Memorial Day through Labor Day, delivering the same elevated day-to-night experience as the original Hamptons series — daybeds, tables, pool access, world-class DJs, and top-tier hospitality. The 2026 season adds a cultural layer that no other Charleston venue will have: exclusive FIFA World Cup 2026 watch parties baked into the programming. Brands get Palma's affluent fashion-forward audience AND the World Cup moment in one footprint. Parent company Project 91 Events brings a proven operating model — 300+ events, past headliners like Tiesto, Diplo, Loud Luxury, and Gryffin — adapted for Charleston's cultural and market-specific audience. 82% of P91 attendees are likely to purchase products recommended by the platform. 95% share on social. This is a trend-driven, high-spend crowd with real purchase intent. - Est. Attendance: 16,000+ across the 15-event season (1,200+ per event)