Paso Wine Fest is a four-day celebration of Paso Robles wine, anchored by a Grand Tasting, that unites more than 115 producers across 150+ activities throughout Paso Robles Wine Country. The event draws an estimated 5,000 attendees. The crowd skews female (62/38 female-male), well-traveled and food-forward, arriving from San Francisco, San Jose, Santa Barbara and Bakersfield, an affluent audience generating an estimated 1M social impressions across a 37,400-plus social following. Attendees get VIP wine receptions, chef-led demos, live music and spirits tastings, giving sponsors a direct line to epicurean consumers, industry professionals and content creators who value quality, craftsmanship and lifestyle.