Patriotic Festival is a three-day Memorial Day weekend country music festival honoring the U.S. Armed Forces, held at the Scope Complex in Norfolk, Virginia, home to the U.S. Navy Fleet Forces Command and NATO's Joint Force Command. The festival is projected to draw 25,000 attendees. The crowd is majority female (61/39) and family-oriented, with 67% married and 76% attending with children, pulling visitors from all 50 states and key markets across Virginia, Maryland, North Carolina, Pennsylvania, and New York. Sponsors get experiential activations, corporate hospitality chalets, VIP concert experiences, and arena video board branding across a regional campaign spanning 16 radio markets, connecting brands to patriotism and support for organizations like Children of Fallen Patriots.