PFC Tournament Series is the Pillow Fight Championship's eight-event circuit, each stop built around a number-one contender's bracket, a PFC World Championship Match, and a Specialty Super Fight, streaming on DAZN. The last branded event alone generated over 18 million views in 30 days, part of more than 50 million views across the tour since August 2025. The audience is young and male-skewing, 87% aged 13-34 and 85% male, watching a family-friendly combat-sports alternative with 97% of views coming from non-followers. PFC gives brands front-and-center placement on a social-media powerhouse with over 703,000 followers, at the ground floor of a viral new sport built for measurable reach.