Overview Pier Play is RASA's day-to-night electronic music party on the Santa Monica Pier, running from mid-afternoon to 10:30 at night with the Ferris wheel and carnival games inside the footprint and the sun setting over the Pacific during the sets. RASA produces it with the pier's foundation and the City of Santa Monica. Santa Monica editions ran in October 2024, May and October 2025 and May 2026, and RASA's 2026-27 deck adds San Francisco, San Diego and Miami. RASA is a California events company. It also throws Thrill City and the official L.A. Comic Con afterparty, and it sells tickets on its own platform, where more than 120,000 guests are registered. On site The pier is the venue. Stages, the Ferris wheel and the carnival games all sit on the deck over the water, and in 2026 the grounds ran 3:30 to 10:30. Partners build the attractions. RASA's list runs to a human claw machine, a photo wall where guests keep one instant print and pin the other up, and an aura photobooth that gives readings. At the May 2026 edition KYE's barbers cut hair live. VIP guests get their own lounge and bar, and a private lounge and viewing deck seats groups at tables with their own servers. RASA keeps a creative crew on site shooting reels, photos and a recap film. Audience The crowd is local and it comes back: in May 2026, 78% of guests were from Los Angeles and 44% of the 2025 buyers bought again. Among guests' Instagram accounts the most common categories were artists, entrepreneurs and digital creators. More than 260 influencers attended that edition. RASA says about 60% of its guests go on to a second RASA event and 30% to a third. Talent and Influencers The May 2026 bill was Rhye, Âme (live), Amémé, Notre Dame, Xinobi, Awen and Darina Chuz. Earlier Santa Monica editions booked Shimza, Autograf, Stavroz, Layla Benitez, Gheist and Henri Bergmann. AlphaTheta and Pioneer DJ brought their own creators to cover the May 2026 edition, Jarry Lee, Megha Bajaj and Josh Killacky among them. Track record The May 30, 2026 edition sold out at 3,456 guests, with more than 900 people left on the waitlist. RASA counts four sold-out shows across 2024 and 2025. When Rivian powered the ticketing, its logo sat on the signup page and in the pre-event emails. RASA reports 25,000 views of that ticket page, more than 1,000 clicks through to Rivian and 4,000 leads, and says 10% of buyers signed up for a test drive. Brand presence Partners run their own moments on the pier. In May 2026 Coca-Cola, Vitaminwater, -196, Awake Chocolate, Psilly Goose, Silk the Rich and Pinkilicious each built one. The main partner's name goes on the event as "Pier Play presented by", with a lounge takeover or an activation of its choosing. A stage, the VIP lounge or the wristbands can carry a brand, and a ticketing partner rides the purchase page, the ticket QR code and the post-event emails.