Overview Pleasant Day Festival is a free, seven-block street festival on Main Street in Mount Pleasant, Vancouver, presented by the Mount Pleasant Business Improvement Area and produced by MRG Live. On site The festival runs annually in August, from noon to 8:00 pm, spanning Main Street from 16th Avenue to King Edward Avenue, with four outdoor stages, an all-local vendor market, food trucks and interactive zones for all ages. Audience MRG Live's portfolio draws 19-to-39 tastemakers, a younger 14-to-24 social-first crowd, frequent ticketed event-goers, and 21-to-35s focused on nightlife. Track record Pleasant Day Festival draws 100,000 attendees to Mount Pleasant each August. Brand presence The festival's partner wall includes EasyPark alongside local business and vendor partners.