Port of Pours is a waterfront beer-tasting event held along the Morehead City Waterfront during the North Carolina Seafood Festival, returning by popular demand to spotlight local breweries and coastal culture. The event draws an anticipated 550 attendees for a walkable evening of unlimited tastings, commemorative merchandise, and local snacks. Guests are millennials and young professionals with a taste for craft beer, food, and nightlife, sticking around long enough to generate high dwell time and repeated brand impressions in a social, intimate setting. Sponsors are embedded into an event built around local craftsmanship and small business, with the broader Seafood Festival's digital, social, and broadcast channels amplifying the reach beyond the waterfront itself.