Overview Port of Pours is a craft beer tasting on the Morehead City waterfront during the North Carolina Seafood Festival, and a ticket covers unlimited tastings of North Carolina beer. The 2024 edition was built around local breweries, and every guest went home with commemorative merchandise. The Seafood Festival itself is a nonprofit of Carteret County residents and businesses, run with the town of Morehead City on the first weekend of October since 1987. It shares its proceeds with the community groups that staff it, more than $2 million to Carteret County nonprofits since it began, and 2026 was its 40th festival. On site The tasting is held on the waterfront at Evans Street, with snacks alongside the beer and background music. In 2023 it ran in two afternoon sessions: a VIP session from noon that added early access, a seafood sample and a smaller crowd, then a general session from 3 to 5:30. Brand presence The top two sponsors are Lead Sponsors, and their logos go on the event tickets, the event banner and a Seafood Festival TV commercial, with posts on the festival's social channels and a logo and reciprocal link on its website. The next tier keeps the banner, social and web placements without the ticket or the commercial. Smaller sponsors are listed on the banner and the website, and one of those tiers also gets a post on the North Carolina Coastal Federation's channels. Every level includes tickets to the tasting.