Overview PrideFest is NYC Pride's street festival on Pride Sunday, the day of the March, and it closes Fourth Avenue between Union Square and Astor Place for a free day of queer performers, small businesses, food and nonprofits that NYC Pride bills as the largest LGBTQIA+ street festival in the country. Entry requires an RSVP. The avenue is split into six themed areas, each with its own name, stage or purpose. It is produced by Heritage of Pride, the volunteer-driven nonprofit that plans New York City's official Pride events, a line that runs back to the first NYC Pride March in 1970, a year after Stonewall. On site BookFest opens the festival at the main entrance, with tables for queer authors. CommunityFest is the market, with LGBTQIA+ small businesses and local nonprofits. FamilyFest carries entertainment, activities and resources for LGBTQIA+ families, and FoodFest pairs local food vendors with a picnic area. Wellness Lane connects visitors with health and wellness services focused on the community. StageFest is the performance end: free sets from local queer talent, speeches from local queer leaders, and the Pride remarks, with barricades between the crowd and the stage and a talent station backstage. In 2025 the day ran 11 a.m. to 6 p.m., and RuPaul's Drag Race's Jan and Jackie Cox hosted StageFest. Audience NYC Pride describes the day as the city's queer community, families, community leaders, small businesses and nonprofits together on one avenue. It falls on the last Sunday in June, and the festival sets up cooling and hydration stations through the footprint. Brand presence Each themed area is sold as naming rights: the partner gets a booth inside its area, its logo on that area's signage, the festival signage and the PrideFest map, and a thank-you from the StageFest stage during Pride remarks. The StageFest partner can also speak from the stage and put its own talent on it. Smaller positions sit around the edges: covers on the stage barricades that land in performer and media photos, welcome signage at the entry points, branded recycling and garbage zones, up to three cooling stations where a brand can hand out swag, and plain booth space with a table, chairs and a white tent. In 2025 got2b powered the StageFest lineup.