PrideFest NYC is one of the most iconic LGBTQIA+ street festivals in the United States, attracting 250,000 attendees across a full day of entertainment, community programming and brand engagement across multiple themed zones. The crowd is diverse, female-leaning and LGBTQ+-focused, drawn from across New York City for a major live performance stage and small business showcases, backed by a 154,000-strong social following. Brands build meaningful connections through on-site activations, naming rights zones, sampling programs and high-visibility signage placed throughout the festival footprint, reaching a highly engaged audience at real scale.