Ragnar Relay Series is America's original team relay race, sending teams of four to twelve runners across 120 to 200 miles of trailheads, coastlines and scenic routes from California to Vermont through Trail Relay and Road Relay formats, with more than 20 dates on the calendar and an expected 49,000 participants. The audience is young professionals and fitness-and-wellness enthusiasts split almost evenly by gender, drawn to overnight tent-village camaraderie and multi-van road trips as much as the running itself. Ragnar generates an estimated 40 million social media impressions and carries a 504.8K-strong following. Sponsors get immersive brand activations, integrated marketing, exclusive waiver and email access, and organic credibility in the running and outdoor lifestyle space, more storytelling engine than simple race sponsorship.