RARE Steak Championship is an upscale culinary competition and tasting experience celebrating the best in steak, spirits, and live-fire cooking, hosted in major markets including Atlanta, Dallas, New York, Denver, Houston, and Phoenix. More than a traditional food festival, RARE is a head-to-head chef competition where the city’s top steakhouses and culinary talent go live-fire to compete across two judged categories: Traditional Steak and Creative Steak. Each chef pairs their dish with a signature cocktail, while guests enjoy curated wine, bourbon, and premium spirits throughout the venue. Set within iconic urban locations and premium outdoor spaces, RARE blends live entertainment, chef storytelling, and immersive brand activations into a high-energy, elevated atmosphere. Guests vote alongside expert judges, making the experience interactive, social, and content-rich. Created by the team behind TOP TACO, RARE attracts a food-forward, affluent audience and delivers a high-impact platform for sponsors through sampling, VIP hospitality, experiential activations, and strong lifestyle brand alignment.