We Belong Here – Palm Beach

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Overview Reserve Cup Miami is the home stop of the Reserve Cup Series, the padel competition Reserve Padel founded at its Reserve Miami Seaplane club on the MacArthur Causeway. Twelve of the top men and six leading women play for Series points that decide one overall individual champion. Each event carries $550,000 in prize money and a $50,000 bonus pool. The pairings are drawn fresh for the week, so fans see partnerships and matchups that the regular tour never puts on court. On site Play happens at night. Each of the three evenings has two men's matches and one women's match. The glass court sits on the edge of Biscayne Bay, with superyachts moored alongside and the downtown skyline behind the grandstand. VIP guests watch from courtside boxes and from The Reserve Club, the hospitality lounge above the court, where Groot Hospitality runs the food program. The Fan Village and a food and beverage pavilion bring in Miami names such as The Joyce, Miami Slice, Big Face Coffee and a Dorsia caviar cart. The week opens with a Draft Ceremony and Welcome Dinner where team rosters are set, and the first night of play ends with an Opening Night Post-Match Party on site. Audience Reserve describes its Miami crowd as top athletes, cultural figures and leading voices in business, fashion and entertainment. The last Miami edition sold out. 900 VIP and notable guests came through across the three days. Tickets sell through Dorsia, the members' dining and events platform, which puts the event in front of an affluent Miami social set before the first ball is struck. Talent and Influencers Derek Jeter and Jimmy Butler captained the two teams at the last Miami edition, with Agustín Tapia, Arturo Coello, Ale Galán, Federico Chingotto, Franco Stupaczuk and Mike Yanguas among the players. 50 Cent played the Opening Night party. Guests included Mark Wahlberg, DJ Khaled, Steve Aoki, Claire Holt, Ilia Topuria, David Grutman, Ripple CEO Brad Garlinghouse and Equinox CEO Harvey Spevak. Track record Miami is where Reserve Cup began, and it grew from a single event into the opening stop of a two-city Series with Marbella. The last Miami edition streamed live on YouTube and aired on ESPN in Latin America and the Caribbean and on Mediaset in Spain. Forbes, Fox Business, Variety, Complex and Yahoo Finance covered it, and Reserve reports 42.4M in social reach from that week. Brand presence UBS is the Official Wealth Management Partner and presented the Draft Ceremony and Welcome Dinner. Hard Rock Bet presented the Opening Night party and branded the court, Laelia Tequila and Boich Family Cellar poured in The Reserve Club, and Aston Martin, Playtomic, Wilson and adidas Padel ran their own activations. Tiers run Platinum, Gold and Silver. Category Partner deals cover one product category. Inventory runs from center-court LED kneeboards to a champagne welcome bar, vehicle displays and a staffed Fan Village footprint.

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Reserve Miami Seaplane

Miami, FL

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