Overview Reserve Cup Series is a padel series that ranks individual players. Twelve of the top men and six leading women earn Series points across two events, and the points decide one overall winner. Players meet in matchups the property says are never seen on tour. The 2027 Series plays Miami and Marbella, with a third city under consideration. Each event carries $550,000 in prize money and a $50,000 bonus pool. On site Each event runs three days, with two men's matches and one women's match a day. In Miami the court sits on the bay, with superyachts moored beside the grandstand and the downtown skyline behind it. Marbella plays on a stadium court with green-and-white stands, a terrace under green umbrellas and the sea past the resort. The week around the matches has an Official Welcome Evening, a Pro-Am tournament, a team presentation dinner, morning wellness sessions on the turf beside the court and a Fan Village. In Marbella in 2026 the Pro-Am draft split the pros into two captained sides, Team Reserve and Team Marbella. Hospitality runs through VIP suites, a VIP terrace and the Reserve Lounge. Audience The property describes its Miami crowd as athletes, cultural figures and leading voices across business, fashion and entertainment. People watch from a grandstand and from courtside boxes, and a standing crowd leans on the terrace rail above the court. Talent and Influencers The 2027 players are not yet announced. In 2026 the Marbella draft included Arturo Coello, Agustín Tapia, Ale Galán, Juan Lebrón, Franco Stupaczuk and Mike Yanguas, and Galán was paired with Leo Augsburger, then world No. 6. Guests photographed at Reserve Cup Miami include Derek Jeter, Jimmy Butler, Mark Wahlberg, Cindy Crawford, Zac Efron and DJ Khaled. Track record Reserve Cup began in Miami in 2024 and added Marbella in 2025. Marbella brought in a women's competition in 2026. Both 2026 events sold out. Coverage of the two events ran in Forbes, Sports Illustrated, MARCA, Page Six and the New York Post. Brand presence Reserve Cup lists 34 previous partners. In Marbella in 2026 Sierra Blanca Estates presented the event and hosted the Welcome Evening, UBS presented the team presentation dinner, and Moncayo Golf and Ocean Club with Discovery Land Company presented the Pro-Am. Deals cover both cities, and single-city packages are built on request. Activations go in the Fan Village, where a brand can staff its own footprint and capture leads and data where permitted. Product also goes into the VIP lounges, the champagne welcome bar and vehicle displays.