Overview Reserved is a four-day tennis retreat at Rancho Valencia in Rancho Santa Fe, California, where 60 guests, admitted by application, train with Andy Roddick and his coaching staff at no more than four guests per coach. The days run on instruction, match play, strength work and recovery, and the menu is built by a nutritionist. Amphora, which produces it, builds small multi-day retreats around single athletes: its others include a week on the North Shore of O'ahu with Laird Hamilton and a women's wellness weekend with Gabby Reece. On site Roddick and his staff lead tennis instruction every day, guests compete in play-ins against Roddick, and open office hours give on-demand coaching between sessions. Tennis-specific strength and mobility work, guided recovery and a physio concierge fill the rest of the program, and Roddick sits down for a fireside chat and Q and A. Special guests appear through the weekend. The resort is Spanish Colonial casitas on 45 acres of gardens and citrus groves, with its own tennis program. Meals and drinks, equipment, professional photography, gifting and a post-event scorecard evaluation are all included. Audience Guests play. Nobody comes to watch. Amphora describes the room as founders, executives and investors, creatives and high-net-worth tennis and wellness enthusiasts, people who buy premium products and influence what their networks buy. They spend four days together on court, at the table and in recovery sessions, so a partner sits with the same 60 people across every part of the program. Talent and Influencers Roddick is a former world No. 1 and Grand Slam singles champion who won 32 ATP titles and the 2007 Davis Cup, and he is in the International Tennis Hall of Fame. Amphora's program has him leading instruction, playing guests in the play-ins and taking questions at the fireside chat, with special guests added through the weekend. Brand presence Amphora takes a limited number of partners across select categories, with packages that run from an entitlement sponsor with deep integration down to product placed inside the guest experience. The pieces are custom hospitality environments and branded moments, curated gifting, product inclusion across the program and on-site content capture with curated event imagery. Amphora says its events have sold out with waitlists and drawn thousands of applications, and its Camp Laird retreat lists YETI, Maui Nui and Rho among its partners.