Rhode Island PrideFest is the state's largest LGBTQIA+ celebration, drawing roughly 125,000 attendees to downtown Providence each June. Founded in 1976 as a grassroots march of just 75 people, it has grown into a full day of live performances, drag shows, DJs, food trucks, and 200-plus vendors at Innovation District Park, capped by New England's only Illuminated Night Parade. The crowd spans families, millennials, and older generations from across New England, diverse, loyal, and highly engaged, backed by a 9,500-strong social following. PrideFest gives brands a high-impact platform built on authenticity and inclusion rather than logo clutter, with visibility across a full day of programming, the parade, and 200-plus community booths. It's a chance to connect with a passionate audience in an environment defined by trust.