Riviera Maya is part of the 100x Presents destination event series, an exclusive, artist-curated music experience hosted at luxury beachfront resorts in Riviera Cancun, Mexico. Guests spend four to six days living, dining, and celebrating together, a format 100x has run since 2015 with artists including Phish, Dave Matthews Band, Luke Bryan, Brandi Carlile, Noah Kahan, ODESZA, and the Backstreet Boys. Attendance is capped under 6,000 per event, a 54/46 female-leaning, highly engaged audience willing to travel for a premium experience, with roughly 2.2 million website visitors and an estimated 200 million social impressions surrounding the series. Because the format is small and controlled, brands integrate naturally through resort activations, curated experiences, and immersive hospitality moments rather than fighting for space on a festival grounds.