Overview Riviera Maya is 100x's pair of all-inclusive concert vacations at Moon Palace Cancún, where a headliner plays an oceanfront stage at night and the guests live on the resort for the whole four-day run. Each act gets its own week: in January 2027 Dave Matthews and Tim Reynolds went first and Phish followed seven days later, and 100x billed both as tenth editions. The package covers the room, meals, drinks and every show. 100x Hospitality produces both; its destination events go back to 2015 and have featured Phish, Dave Matthews Band, Luke Bryan, Brandi Carlile, Noah Kahan, ODESZA and the Backstreet Boys. On site The main stage stands on the sand with the sea alongside it, and people watch from the front row or from a lounge chair on the beach; on the Phish run music usually starts between 6:30 and 7:30 in the evening. By day the Sunrise Pool runs DJ sets with swim-up bars and waitstaff working the water, and once the headliner finishes the same pool takes the late-night sets. Phish's week adds Here Come the Jokers, a comedy program in smaller rooms. Moon Palace splits into Sunrise, the event hub, Nizuc, the family side, and The Grand, open only on premium packages, with more than 20 restaurants between them. Plates, cups and cutlery are compostable, and water comes from refill stations. Audience Sales open with alumni presales for past guests, and Phish's first window goes to people who have come five years or more. Days go to yoga, mezcal tastings, guacamole lessons, sailing school, pickleball and the FlowRider, with day trips out to Mayan ruins and by catamaran to the islands. Bookers must be 18, and children can come along. Talent and Influencers The 2027 Dave and Tim bill gave Dave Matthews and Tim Reynolds three sets each on the beach stage, with Goose playing two sets and Sierra Ferrell and Stephen Wilson Jr. also on it. Phish's own 2027 week was billed as four nights of the band. Brand presence A partner here works the whole stay rather than a single stage. The footprint starts at the airport and on-site shuttles and resort check-in, and runs through the welcome party and pool party, the concert entry, VIP viewing areas, the artist lounge and backstage, guest and artist gifting, and the event livestream. Category exclusivity comes with the sponsorship.