Rocky Run is one of the nation's fastest-growing running events, bringing runners and spectators to the streets of Philadelphia to celebrate the enduring legacy of the Rocky film franchise. Since 2014, participation has grown more than 361%, with over 40,000 runners and 80,000 total attendees expected. The field skews millennial with an average participant age of 34, split evenly between men and women, and travels in from across the country for the perseverance-and-determination story the race is built on. With more than 75,000 email subscribers, a 56,100-strong social following and 2.5 million annual website views, sponsors get high-impact experiential marketing, year-round audience engagement and iconic brand association through the Expo, race-day activations, course branding and product sampling.