Overview The Rocky Run is a Philadelphia road race built on the Rocky films, with a 5K and a 10-mile race starting and finishing on the Parkway in front of the Philadelphia Museum of Art, and runners who do both in one morning complete the 13.1 Italian Stallion Challenge and take home three medals. It runs in November, and the Rocky name and marks come from MGM. The field went from 7,000 runners in 2014 to 36,500 in 2025. Run Mfg produces it, and Athletifreak presented the 2026 race. On site Start and finish sit in front of the museum, and the course does not go up the steps. On the 10-mile course, timing mats clock a hill called Mount Drago from base to summit, and the fastest 100 male and female climbers earn a separate Mount Drago medal. Race day centers on a Finish Line Festival with a main stage, vendor booths, sampling and runner refreshments, and the course carries music stations, cheer zones, mile markers and hydration stations. A pre-race expo, an official participant guide and a training guide come before it, and race photos are matched to runners by facial recognition. Audience The race draws runners from across the country and counts about one spectator on the Parkway for every runner. A Rocky Run Club keeps the field together between races with training runs, shakeout runs and merch drops. Track record Participants: 7,000 in 2014, 8,000 in 2015, 9,500 in 2016, 11,500 in 2017, 13,000 in 2018, 14,000 in 2019, 14,500 in 2021, 16,000 in 2022, 18,500 in 2023, 27,000 in 2024, 36,500 in 2025. The 2020 race was canceled for COVID-19. Special Olympics Pennsylvania was the 2026 charity partner. Brand presence The presenting partner's name goes on the race itself, as Rocky Run presented by, with category exclusivity, press releases, festival activation and sampling. Race sponsors take festival space, signage, PA announcements and race entries. Branding also runs on the start and finish arch, stage and chutes, on the course music stations, cheer zones and mile markers, and on what runners keep: the race shirt, the bib, the 5K, 10-mile and 13.1 medals and the Mount Drago medal. Before race day, partners ride in the email campaigns, social posts, participant guide and expo.