Overview Rodeo Live is The Cowboy Channel's traveling pregame show for professional rodeo: a one-hour live broadcast from a set on the rodeo grounds, where fans crowd the stage while a host and world-champion analysts preview the performance about to start. It appeared at select rodeos in 2025, starting with the RodeoHouston finals, and in 2026 went on a full tour from the Fort Worth Stock Show and Rodeo to the Pendleton Round-Up. It is produced by The Cowboy Channel and powered by Teton Ridge, and it airs on The Cowboy Channel, Cowboy Channel+ and YouTube. On site The set is a modular build with LED screens, a desk and a floor and rail line all in camera view, and the crowd stands right up to it. Segments run through expert picks and analysis, athlete spotlights, athlete and celebrity interviews, and games and contests, including Pro Fantasy Rodeo, where fans make picks for the rodeo the way they would in fantasy football. Stops add meet-and-greets and giveaways, and each show airs live and again in re-air. Audience Two crowds see each show. At the grounds it is ticket holders who come to the set before the performance to meet and hear from the competitors they are about to watch; at home it is The Cowboy Channel's viewers and the show's YouTube following. Talent and Influencers In 2026 Janie Johnson and Katy Lucas hosted, with analysts including Luke Branquinho, the five-time world champion steer wrestler, Tim O'Connell, the three-time world champion bareback rider, breakaway roper Sierra Spratt and Richmond Champion; Coleman Proctor and Jacobs Crawley sat in at Rodeo Austin. Tim McGraw came on as a guest at the 2025 Music City Rodeo. Track record The 2025 run covered nine rodeos: the RodeoHouston finals, Music City Rodeo, Reno Rodeo, the Calgary Stampede, Cheyenne Frontier Days, Caldwell Night Rodeo, the Puyallup Rodeo, the Pendleton Round-Up and the Cinch Playoffs Governor's Cup. Before that, the Teton Ridge NFR Preshow ran nightly through the December 2024 National Finals Rodeo, and its Night 3 episode passed 100,000 views on YouTube. Brand presence The presenting partner's name goes into the show's title, Rodeo Live by The Cowboy Channel presented by, with a custom branded set, mentions and on-screen graphics through the hour, social recaps, digital and print. Associate partners get exclusive category recognition, set signage, product mentions and one sponsored segment per show across eight shows, plus 30-second spots in the live and re-air broadcasts; participating partners get the same across four shows. Tractor Supply's logo was on the set at Music City in 2025.