Run Jax Labor Day 5K is a flagship community running event hosted by 1st Place Sports Running in Jacksonville, Florida, built around health, wellness, and community engagement. The professionally produced race features a high-energy start and finish line and a full race expo, drawing 1,000 to 1,200 participants. Runners span competitive athletes and recreational participants alike, an active, fitness-focused local crowd tied into 1st Place Sports' retail network across the Jacksonville area. Sponsors get authentic touchpoints before, during, and after race day, deep integration with the retail network, strong email reach, and in-store activations, delivering measurable, direct engagement with brands aligned to fitness and performance.