Overview RUSH is a two-day motorcar festival on the Bethel Woods grounds in Bethel, New York, the site of the original 1969 Woodstock festival, put together by a team that worked on the Goodwood Festival of Speed, Goodwood Revival and the Greenwich Concours d'Elegance. It runs sports and racing cars on a closed road, stages a concours with each car's history narrated, and sets both beside a NextGen Expo of new technology, chef-led hospitality lounges and a luxury retail village. Tiresqueal LLC produces it. On site Bethel Woods has more than 800 acres of lawns and gardens in the Catskills, 13 minutes from Sullivan County International Airport. Cars in Motion is the closed-road exhibition, with open paddocks split into sports car, single-seater, supercar and electric car. Hypercar Park gathers hypercars, prototypes and concept cars, and both it and the motorsport paddocks are by invitation. Owners can drive a sports car or classic in and park it in the Enthusiast Corral, and car clubs display in the Club Paddock. Food runs through the Chicane Lounge, and the Apex Lounge adds a trackside viewing stand. The retail village sells automobilia, books and driving apparel. Audience RUSH is built for families as well as collectors: its prospectus says it wants friends and families to come for the style and the food as much as the cars. Children under 9 get in free with an adult and youth tickets cover 10 to 17. For the enthusiasts, the car they arrive in can become part of the show through the corral and the club paddock. Brand presence Sponsor tiers are named for the grid, from Title and Presenting down through Pole Position and Front Row, with separate slots for a dealership, the NextGen Expo and official suppliers. Partners can take sponsorship and branding, exhibitor space, food and beverage or a retail village stand. Every sponsor receives attendee first names and emails, and higher tiers get more detailed contact and behavioral data. Larger sponsors ride in the festival's own paid media, email, SMS, influencer and New York-area billboard campaigns, and its media partners include Robb Report, Top Gear, Octane and Autocar.