The RUSH Motor Festival is a two-day luxury automotive and lifestyle festival debuting in June 2027 at the historic Bethel Woods in New York, inspired by the Goodwood Festival of Speed and Greenwich Concours d'Elegance. The debut edition expects 3,000 attendees, showcasing 250 new and luxury vehicles, 50 retail village exhibitors, and 35 premier sponsors. The audience is 80 percent male, averages age 54, and is built from affluent automotive enthusiasts, collectors, and industry professionals traveling from New York, Los Angeles, Miami, and London. Cars-in-Motion demonstrations, a Concours d'Elegance, Hypercar Park, and a Luxury Retail Village create an all-day environment for vehicle displays, VIP hospitality lounges, and premium on-site branding, giving sponsors a highly targeted debut platform in the luxury automotive space.