Same Same But Different is a rapidly growing beachfront music and camping festival held at Lake Perris State Park, built for millennials and Gen Z who want connection, creativity, and immersive discovery over a mainstream festival experience. The four-day event features 7,500-plus attendees, 70-plus musical performances, 50-plus workshops, and four main stages. The crowd is nearly split 55/45 male-female, wellness-minded and fashion-forward, traveling in from Los Angeles, San Diego, San Francisco, Phoenix, and Denver, with a 63,900-strong social following. Located just 75 to 90 minutes from LA and San Diego, the venue keeps travel easy. Beach parties, holistic healing zones, live painters, and late-night theatrical programming create constant surprise and discovery, giving brands a high-touch environment to embed into a deeply inclusive, community-centered culture rather than a generic festival footprint.