Overview The Santa Claus Parade is one of the City of Burlington's most cherished holiday traditions, produced with MRG Live. On site The parade runs annually in early December through downtown Burlington, with festive floats, marching bands, community groups, local businesses and the arrival of Santa Claus himself. Audience MRG Live's portfolio draws 19-to-39 tastemakers, a younger 14-to-24 social-first crowd, frequent ticketed event-goers, and 21-to-35s focused on nightlife, alongside multi-generational families lining the parade route. Track record The parade draws 25,000 anticipated spectators to downtown Burlington each year. Brand presence Star Supporters Bunzl, Rocca Sisters and elevated & co. realty back the parade, the Joseph Brant Hospital Foundation presents the Frosty Float, and JKM Towing, Attridge Transportation and King Paving provide in-kind support.