Overview Santos FC is the Brazilian club Pele made famous, winners of the Copa Libertadores and the Intercontinental Cup in both 1962 and 1963, and the club Neymar returned to in January 2025. It plays in the port city of Santos, in Sao Paulo state, at Vila Belmiro, the Estadio Urbano Caldeira, which holds about 16,000. The club was founded on April 14, 1912. Its own count of its honors runs to 23 state championships, nine national titles and five continental titles. Audience Santos puts its support at 10 million people, 80% of them in Brazil's Southeast and 11% in the South. Online the pull is strongest at home: 54% of the club's digital following is in Sao Paulo state, with Parana, Minas Gerais and Bahia next. In an IBOPE Repucom count of combined Facebook, X, Instagram, YouTube and TikTok followings that the club cites, Santos ranked third among Brazilian clubs, behind Flamengo and Corinthians. Talent and Influencers Pele debuted for Santos in 1957 and scored 58 goals in the 1958 Campeonato Paulista, a state-competition record. Neymar came back on a five-month contract at the end of January 2025 and signed on again for the 2026 season. Robinho is another product of the Santos youth system and played for the first team from 2002 to 2008. Track record Santos added a third Libertadores in 2011. In 2023 the club was relegated for the first time in its history, and it won Serie B with two rounds to spare in 2024 to return to Serie A. The club says Neymar's return drove more than 10 million new followers in 30 days, took paying membership from 38,000 to 75,000 over the same stretch and set a club record for merchandise sales. It also claims more goals than any other team in football history. Brand presence The club sells its shirt in positions, from the master position on the front to the upper back and lower front. Beyond the shirt, the proposal offers the travel uniform, the press-conference backdrop, the field boards at the training center, stadium screens and brand activations at home matches, and a sponsored tag on SantosTV, the club channel that streams live match content. Hospitality runs to a 20-person skybox, day-use experiences at the stadium and training center, guided tours of the club museum and official signed jerseys. The digital package includes five stories a month on Instagram and Facebook and a monthly email campaign.