The Scarborough Renaissance Festival is one of the largest and most iconic Renaissance festivals in the country, drawing 150,000+ visitors over an eight-weekend run from April 3 to May 24, 2027, on a 35-acre recreation of a 16th-century English village in Waxahachie, Texas, just south of Dallas-Fort Worth. Now in its 45th season, Scarborough offers eight themed weekends, each with its own special events: Opening Weekend / Kid's Free, Artisan's Showcase, Celtic Weekend / Easter, Viking & Barbarian, Live the Fantasy / Spring Celebration, Celebrating Chivalry / Mother's Day, Legends of the Seas, and the closing Last Huzzah over Memorial Day weekend. Sponsors get exposure to a passionate, family-friendly audience that returns year after year. Beyond ticketed admissions, the festival distributes 25,000+ brochures and 20,000 souvenir programs that visitors reference more than 10 times during their visit and take home as keepsakes. Premium sponsorships include exclusive parking lot rights, themed weekend presenting sponsorships, and signature attraction sponsorships like the Mermaid Lagoon and Last Chance Forever Birds of Prey Conservancy exhibitions. For brands seeking sustained reach across an extended Texas activation window, deep on-site engagement with families, and the chance to align with one of the most beloved cultural traditions in DFW, Scarborough is unmatched.