Overview SCF Sampling puts brand samples into the hands of youth athletes and their parents through about 20,000 youth sports programs that have opted in, reaching kids aged 6 to 18 at their own practices, games and registration days rather than on the street. SCF calls it one-to-one, hand-to-hand sampling and says it is not a street team handing product to passersby. The company is based in Scottsdale, Arizona, has run youth sports promotions for more than 20 years, and counts 25 million samples distributed across a network it puts at 10 million athletes and 20 million parents. On site The occasion is a session the family already turned up for. Athletes get the sample at their program, and parents get theirs at drop-off, pick-up and registration, with coupons and QR codes attached. Around the sampling SCF can add contests and on-site activities, banners at the venue, swag bags and team T-shirts, social posts from athletes and parents, and a title position on a program's fundraiser or charity event. The program is sold in about 50 U.S. metro markets, from New York City and Los Angeles to Tulsa and Fresno. Brand presence Brands that have sampled through SCF include Playtex, Wrigley's, Topps, Bondi Sands, The Good Crisp Company, Kodiak and Orgain. SCF pitches the network on reaching a chosen demographic rather than whoever walks by: a campaign can be aimed by market and by age band inside the 6-to-18 range, and it reaches the parent in the same handoff as the athlete.