Scottsdale Fashion Week is Arizona's most established series of fashion shows, uniting fashion, music, art, and entertainment across 6 event days at venues including Senna House, Cala, Scottsdale Quarter, Roka Akor, Hotel Adeline, and Mercedes-Benz of Scottsdale. The week draws an average attendance of roughly 6,700. Attendees are affluent, ages 25 to 45, with an average household income of $150,000 or more, coming primarily from Phoenix and Scottsdale. Past designers on the runway include Michael Costello, Alice + Olivia, Sachin & Babi, and George Styler. Past sponsors like Mercedes-Benz, Caesars Republic, the Phoenix Suns, and lululemon have used the week to reach a young, high-income audience across a full slate of venues, positioning sponsorship as an entry into Arizona's fashion and lifestyle scene rather than a single show.