Overview Scottsdale Fashion Week is a run of runway nights that moves across Scottsdale's hotels, restaurants and showrooms, one venue a night: in 2025 that meant lingerie and swimwear at Caesars Republic, George Styler's couture at Mercedes-Benz of Scottsdale and a Sunday brunch runway for Maje and Sandro at Scottsdale Fashion Square. Steve LeVine Entertainment and Public Relations, a Scottsdale events and PR agency, produces it, with FORD/Robert Black Agency, the Southwest modeling and talent agency, as its partner. On site Show nights run about three hours in the evening. Each one has a runway with an emcee, a step and repeat, VIP and general admission tickets and a back-of-house where the models dress, and some venues add runway screens. The week also runs a morning fitness-fashion session, Core and Couture, at Scottsdale Quarter; in 2025 it was a yoga class with CorePower Yoga and lululemon. That year also staged Fashion Through the Decades, a runway of vintage couture from the 1960s to the 2000s, at Elysium, a private residence. Models come through two open casting calls held before the week, and the printed program runs to 8,000 copies. Audience The crowd is local. The festival's own attendee map runs from Scottsdale and Phoenix out to Arcadia, Mesa, Chandler, Tempe and Gilbert. The week opens with Influencer Night, an invite-only preview for about 250 of the Valley's influencers at Senna House. Talent and Influencers Past runways have carried Michael Costello, Alice + Olivia, Ramy Brook, Sachin and Babi, Bach Mai and George Styler, whose A Night of Couture took the Mercedes-Benz night in 2025. The 2025 Caesars After Dark show put Yandy, BootinBikinis and CAMI AND JAX on the runway. The week names ambassadors from the Valley's influencers; its 2026 sponsor deck lists Tatum Beck, Delaney Lawrence, Calyn Brooke, Jennifer Wesley, Aiesha Beasley and Kadie Baumgardner. Track record Mercedes-Benz of Scottsdale hosted a runway night in 2023, 2024 and 2025, the first two as Rev Up the Runway. The week's best-performing Instagram post in 2025, a casting-call billboard, drew 85,768 views. Brand presence The presenting partner's name goes into the title, Scottsdale Fashion Week presented by, and its logo sits inside the SFW mark wherever that mark appears at the events. Influencer Night and Core and Couture each have their own presenting position. Venues can host a night as an official venue; a runway partner takes naming on the runway and emcee mentions; hair and makeup partners run touch-up stations; a back-of-house partner puts its logo on the models' shirts and selfie mirrors. Add-ons include branded cocktails and a neon logo sign the brand keeps.