The Sessions Surf Festival is one of the most culturally significant surf events in California. Now in its 6th year, SSF has cemented itself as a staple of the San Diego community, bringing together world-class surfers, acclaimed filmmakers, and top-tier artists for a full week of programming across multiple venues in Encinitas. This is not a one-day activation. It is a week-long cultural moment that commands attention from coast to coast. Over the years, SSF has drawn some of the biggest names in surfing, including Kelly Slater, Jack Johnson, Mick Fanning, Rob Machado, Caity Simmers, Ethan Ewing, Griffin Colapinto, Kolohe Andino, Lisa Andersen, and Becca Speak. The festival spans a beach concert at Seaside Reef drawing 3,000 to 5,000 guests, a community surf competition with 3,000+ attendees, a week-long immersive art exhibit attracting 5,000 visitors, a multi-day surf filmmaking masterclass led by Taylor Steele, and three sold-out film nights at La Paloma Theatre. Total attendance across all events is expected to exceed 12,000 for the week. SSF's media footprint is significant. Last year's festival generated 2.8M accounts reached, 3.7M total views, and 32.5K content interactions across social. It was covered by Stab, KTLA 5, Surfer Magazine, Yahoo News, Fox 5, CBS 8, American Surf Magazine, and Life Without Andy. Key media partners for 2026 include Stab and Life Without Andy. Past brand partners include Outerknown, YETI, Sun Bum, Electra, Flow Trip, and United Airlines. The audience skews affluent and engaged, with an average household income of $150,000 and a core demographic of adults 24 to 45 who are family-oriented with strong purchasing power and lifestyle alignment.