Overview SHINE is St. Petersburg, Florida's mural festival: for ten days each November artists paint large walls across downtown and the city's arts districts, and the work stays up after they leave, so the festival has put nearly 200 murals on the city since 2015. The 2025 edition, its 11th, ran as SHINE: Origins and gave every wall to a local artist, 17 of them painting 19 walls. The St. Petersburg Arts Alliance, a nonprofit founded in 2012, produces the festival. On site The painting happens in the open during festival week. In 2025 the walls included the Hollander Hotel and the Cordova Inn downtown, Tyrone Middle, Vernis Bowling, The Factory and a cluster at 31st Street and 7th Avenue South. After the lifts come down the murals work as an outdoor gallery spread through the Central, Deuces Live, Edge, Grand Central, Warehouse Arts, Waterfront and MLK North districts. The Mural Quest St. Pete app maps more than 185 of them with artist bios, curated routes and offline maps, PixelStix tags on the walls link to online content and an audio tour, and the Star Trolley runs guided mural tours. Audience SHINE's own case is that public art reaches people who would not walk into a gallery, and it counts festival visitors spending $61 to $69 a day in the city. Some walls are painted with the neighbors: in 2025 residents, a local bank executive and the St. Pete Chamber's CEO picked up rollers beside Sara Salem on a community mural at LMCU. Talent and Influencers SHINE has commissioned more than 160 artists since 2015. In 2025 Derek Donnelly painted two walls of his son riding a pelican, the city's bird. Karel Garcia, a Cuban-born muralist, painted on migration and social justice, and Isac Gres painted the tallest wall he had taken on, with melting clocks for the Dali Museum nearby. Quinn Cale, John Vitale, Zulu Painter and Cecilia Lueza also painted for the 2025 edition. Track record In 2025 USA Today's 10Best Readers' Choice Awards voted St. Petersburg the fifth-best city for street art in the country, a ranking the Arts Alliance credits to SHINE. Since 2015 the festival has also produced more than 30 community murals and special projects with local nonprofits, and it marked its tenth year with a coffee table book of the murals. Brand presence Sponsor money goes into paint, rollers, lifts, scaffolding and artist fees. Levels run from a single title sponsor down to a Lunch Bunch that feeds the painters. A Muralist sponsor funds one named artist's wall, and a Bright Spot sponsor funds a community mural built with a local nonprofit. The top levels put a logo on the artist banners, branded merchandise in the artists' welcome bags and a speaker at a SHINE event, and every level is in the digital SHINE Guidebook. Florida Paints became the official paint partner in 2025 and supplied a UV-resistant clear coat for the Florida sun.