Overview Shore Club Summer Sessions is Affinity Nightlife's 4th of July party at Hotel Ziggy, a music-themed hotel on the Sunset Strip in West Hollywood, and it runs on the pool deck from an afternoon barbecue to a 360-degree view of the fireworks after dark. Affinity is a Los Angeles events, casting and promotions company with more than 15 years in hospitality, and it books its rooms around creators, artists, founders, models and influencers. On site The party takes the pool at Hotel Ziggy, a hotel that keeps vinyl and curated playlists running through the building and puts DJ sets and live music on its pool deck. For the 4th the deck gets red, white and blue decor, a barbecue, a cocktail bar and DJs, and the night ends facing the fireworks. Sponsor tables sit in a preferred seating area with early entry, guests arrive over a step and repeat, and a gifting suite hands out VIP bags. Audience Affinity's guest lists lean toward people who post: creators, models, founders and influencers who share the party as it happens. Celebrities who have turned up at Affinity events include The Chainsmokers, Florence Pugh, A$AP Rocky, Jaden Smith, Wiz Khalifa, Nina Dobrev, Scott Disick, Robin Thicke, Andrew Santino, Nyjah Huston and Bryce Hall. Track record The Hollywood Reporter's guide to 2024 Golden Globes parties listed an Affinity black-tie after-party with Don Julio. Brand presence Partners sign on at four levels. The entry level is a VIP table for ten, a logo on the RSVP invitation and product in the gifting suite and VIP bags. The next adds a larger table, the step and repeat, a watermark on every event photo and sampling. The presenting level adds an 8-by-8-foot activation space, a resource table, a mention in the recap video and the attendee RSVP list. The title partner's name goes on the official invitation, its PSA or commercial plays at the party and on the event's Instagram and Facebook, and it can host a private event for the influencers, VIPs and celebrities on the list.