São Paulo FC calls itself Campeão de Tudo, champion of everything, and the trophy room backs it up: six Brasileirão titles, three Copa Libertadores, the 2005 FIFA Club World Cup, a Copa Sudamericana, the 2023 Copa do Brasil and the 2024 Supercopa do Brasil, won on penalties against Palmeiras. In 2024 the MorumBIS averaged 45,589 fans a match over 32 home games, the club's best average ever. The crowd is the são-paulinos. Datafolha's 2024 poll put São Paulo fourth among Brazil's fan bases, at 6% of respondents behind Flamengo, Corinthians and Palmeiras. They turn out for the big nights: 54,058 for Palmeiras in the 2026 Brasileirão, 49,533 for Santos in the 2026 Paulistão. The calendar is not only league football. In September 2026 the club hosted Boca Juniors in a Copa Sudamericana quarterfinal, with more than 50,000 tickets sold before kickoff. The kit packages cover the sleeve or the shoulders, and the sleeve patch is built to be visible during matches, in photos and in broadcast close-ups. The club's partners include New Balance, kit supplier through 2032 after an April 2026 renewal, Unicesumar on the shorts through 2028, and Superbet as master sponsor. A brand can take the sleeve or the shoulders, bundled with category exclusivity, official category partner status, social posts and concourse LED screens at the stadium.