Overview Sofar Sounds puts live music in rooms people would not expect, in more than 300 cities across 67 countries. Guests say yes before they know the artist, the venue or exactly what is coming. This listing is Sofar's New Year's Eve edition: a secret lineup of three emerging artists in each city, with the room counting down to midnight together. On site Each show is one intimate room: a live set from three emerging artists, then the midnight countdown. Sofar has staged shows on rooftops and boats, in galleries, gardens, record stores, private homes and historic sites, and it handles talent, venue, production and content end to end. Audience People come to Sofar to find artists they have not heard yet and to step outside their usual night out, and many travel from outside their own city for a show. Talent and Influencers Each NYE lineup is three emerging artists, kept secret. Artists who played Sofar rooms on the way up include Billie Eilish, Chappell Roan, Hozier, Leon Bridges and Lianne La Havas, and Sofar alumni hold 359 Grammy nominations and 90 wins, plus 184 BRIT nominations and 61 wins. Track record Seventeen years of shows: more than 55,000 of them with more than 65,000 artists, and over 3 million guests. Sofar now runs 3,600+ shows a year across 20,000+ venues. NYE and holiday programming grew 400% in one year, with 1,600+ guests a year across five major cities. Brand presence Sofar has built partner programs with Visa (exclusive access for cardholders), O2 (Live from the Highlands, a secret gig streamed from the Scottish Highlands), HOKA (Together at Tempo, social 5K runs paired with secret-venue concerts) and Rimmel London. For NYE the partner picks its integrations around the midnight moment, and every show is filmed and shared across Sofar's social channels, YouTube and newsletters, with brand-usable photo and video after the event. Sofar handles the full production: concept, venue and talent, staging and sound, sampling and signage, ticketing, permits and music licensing. Partner stories have earned 177 media placements across 22 countries in the last 12 months.