Soho House Art Basel is the centerpiece of Miami Art Week, a private, members-only cultural hub held over nine days at Soho Beach House Miami. The property features custom beach tents, eight tent parties spanning locals-only nights, Basel Plus sessions, and general admission experiences, plus artist talks and a poolside installation, drawing an estimated 15,000 attendees. Attendees are Soho House members, artists, founders, and innovators from fashion, film, design, and tech, aged 25 to 45 with high discretionary spending and cultural influence. The network carries a 1.6M social following into the week. Sponsors get rare access to one of the most connected creative communities in the world, integrating through art activations, hospitality, and curated moments rather than logo placement inside the most coveted environment of Miami Art Week.