Overview Spartan Race US is the American calendar of Spartan obstacle course races, timed and competitive. The Sprint and the Stadion are 5K with 20 obstacles, the Super 10K with 25, the Beast 21K with 30 and the Ultra 50K with 60; Trail and Kids races run alongside. A racer who fails an obstacle does 30 burpees before moving on. Finishing a Sprint, Super and Beast in one year earns the Trifecta, and Trifecta weekends put all three on one course. Spartan also runs DEKA and Tough Mudder. On site Each race weekend is built around a festival area with a main stage, where an MC works the crowd all weekend and runs short challenges for attendees. Courses cross ski slopes and open hillside: racers climb the A-Frame cargo net and the Z-Wall, drag chained 40 lb sandbags through grass and jump a line of burning logs. Water stations sit before the start line. Elite and Age Group podiums run on a stage in front of a step and repeat. Spartan Kids has its own festival area, start line and mud pits, and Stadion races run the course through a stadium. Audience This is a participant crowd. Spartan names its field as elites, military, first responders, corporate teams, families, weekend warriors and people using the race to change their lives. The Trifecta rewards racers who finish three distances in one year, and Kids races run every Spartan weekend of the calendar, so families race together. Track record Joe De Sena founded Spartan in 2010 with a single race on a farm in Vermont's Green Mountains. It now races in more than 30 countries. National press releases have announced its partners, among them the Navy, Ford New England and Protein Puck. Brand presence Spartan produces the on-site branding itself: the start and finish arch with logos of partners. Pending the partnership elements, additional branding can include: barrier jackets, blade flags, A-frame signage in the festival which can carry a QR code. Festival footprints are staffed by the partner, who also supplies branded tents and table cloths, one for each Spartan trailer (5). Pending the investment, an obstacle on-course can be branded. Any retail use via co-promotions of the Spartan marks needs Spartan's approval.