Overview Sports Illustrated Centre Court is a Wimbledon party held in the village itself, and its first edition, on a Saturday night during The Championships in July 2026, doubled as the launch of the Prince x Primark tennis collection. Authentic Live, the events arm of Authentic Brands Group, which owns the Sports Illustrated brand, took over The Ivy Cafe on Wimbledon High Street from 9 p.m. to 1 a.m. It was the first time Authentic Live had brought one of its events to Wimbledon. Its roadmap pairs the night with the SI Racquet Club at the US Open. On site The Ivy Cafe is an all-day restaurant at 75 High Street in Wimbledon Village, with a ground-floor dining room and a private dining room. For the 2026 night Authentic billed curated cocktails, small plates, premium hospitality, live entertainment and surprise talent appearances. Velocity Black, the luxury concierge app, handled part of the access. Audience Authentic describes the room as athletes, celebrities and cultural tastemakers, and ran it as a closed-door party. Most guests came by invitation, and a limited number of tickets were released to the public. Brand presence The 2026 edition carried a product launch inside it: guests saw the Prince x Primark collection up close. Partners can take presenting rights to the night, build a custom activation in the restaurant, appear in the marketing and press materials, run print and digital media programs with Sports Illustrated and take an allocation of the hospitality.