Sports Illustrated Circuit Series is a global, high-energy nightlife and hospitality platform built around the world’s most prestigious Formula 1 race weekends. Spanning major international cities like Miami, Montreal, Austin, Las Vegas, and Singapore, this series delivers elite nightlife experiences, live performances, and immersive brand activations. Featuring top-tier musical talent, celebrity appearances, and curated VIP environments, the Circuit Series creates an electric intersection of sports, entertainment, and culture. Designed for maximum brand impact, the series offers multi-market exposure and deep audience engagement through custom activations, premium hospitality, and integrated marketing campaigns. With 289M+ total social impressions and $133M+ total media value, partners gain access to a globally connected, affluent audience across multiple race weekends. Sponsors benefit from consistent storytelling across cities, aligning with one of the fastest-growing global sports while tapping into luxury lifestyle and nightlife audiences.